 Speech Title: Sales Management for Servitization Success and growth | |
Prof. Christian Kowalkowski Christian Kowalkowski is a Professor of Industrial Marketing and Director of the Centre for Business Model Innovation (CBMI) at Linköping University, Sweden. His research focuses on servitization, platform-based service innovation, customer solutions, data-driven service growth strategies, and subscription-based business models in B2B. He serves as Area Editor for Servitization at the Journal of Service Management, is an Advisory Board Member at Industrial Marketing Management, and sits on the Editorial Review Boards of multiple journals, including the Journal of Service Research, Journal of Business Research, and Journal of Business & Industrial Marketing. For over 20 years, he has collaborated with market-leading multinationals across various product industries through research and educational initiatives focused on service strategy and implementation. His work has been published in over 100 scholarly papers and books and presented at academic and industry conferences across Europe, North America, Asia, and Australasia. In his book, Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business, he presents a practical twelve-step roadmap for developing and executing a successful service-growth strategy. |
|
 |
