Keynote Speaker


Speech Title: Unde Venis et Quo Vadis, Servitization? Balancing rigor and practical relevance through novel research approaches towards the age of smart solutions
Dr. Rodrigo Rabetino. Full Professor, University of Vaasa
He is a Professor of Strategic Management in the School of Management and the Vaasa Energy Business Innovation Centre (VEBIC) at the University of Vaasa (Finland). His current research activities concern servitization and product-service systems, business model innovation, and strategy as practice. He has published articles in international journals such as Regional Studies, International Journal of Operations and Production Management, International Journal of Management Reviews, Industrial Marketing Management, International Journal of Production Economics, Technovation, Journal of Business Research, and Journal of Small Business Management.