Orkestra-Basque Institute of Competitiveness and Deusto Business School
November 13, 2014 – November 14, 2014
Book of Abstracts – Printed Edition: Lulu
Digital Edition (Open Access): pdf
Overview, scope and focus
Servitization is the process of seeking additional value in propositions to market through services. The addition of service offerings to the portfolio of traditionally product-oriented companies is of growing importance, with innovative new business models underpinning product-service systems. Knowledge-intensive business services (KIBS) and other kinds of advanced business services are increasingly viewed as a vital in keeping manufacturing companies and industrial sectors competitive. This leads to business models which leverage the development of software, mobile apps and other smart services to create novel value propositions, service-type transactions and payment models.
Moreover, advanced business services form an increasingly important part of the tertiary sector of economies, and they also gain leverage power with regard to the primary, secondary and quartiary economic sectors.
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